Packaging for Underwear ERMOLAEVA

Underwear packaging is not just a way to keep the product in perfect condition, but also part of the emotional experience that the buyer or gift recipient receives. After all, delicate things need an appropriate presentation that emphasizes their delicacy, sophistication and special character.

ERMOLAEVA has commissioned a collection of boxes that perfectly meet these requirements.

Combining elegant construction, modern design and premium materials, the packaging becomes an extension of the brand and at the same time an important component of the shopping experience.

The box design is made on ribbons, which makes it not only convenient, but also emotionally attractive. Opening such a box is a special ritual that emphasizes the value of the contents.

The soft movement of the ribbons adds a sense of delicacy and creates the atmosphere of a gift, even if the purchase is made for yourself.

The dimensions of the boxes are designed for different product formats: 30x23x8 cm and 16x16x3.5 cm.

Thanks to this, it is possible to pack both large sets and individual accessories or individual items of underwear.

Such flexibility in use allows the brand to create a single style, regardless of the range.

The color scheme deserves special attention.

The combined design - milky and pink shades look extremely gentle and harmonious. It emphasizes femininity, lightness and elegance, associating with purity, romance and natural beauty.

The accent in the design is the company logo, applied using hot stamping with rose gold foil. This solution gives the packaging a luxurious look, creates a slight shine and emphasizes the premium nature of the brand.

The logo on such packaging not only performs an identification function, but also becomes a decorative element that completes the image of the box.

Thus, underwear boxes for ERMOLAEVA are not just practical packaging. They are exquisite corporate packaging that conveys the brand's values: care for details, attention to aesthetics and the desire to give the client special emotions.

They help to turn even an ordinary purchase into a small holiday, and a gift into a real work of art.